Hustle is the most important word--EVER.

I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?

Know the philosophy, know the details, and ignore everything in the middle.

We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.

Hustle is the most important word--EVER.

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

Someone with less passion and talent and poorer content can totally beat you if they're willing to work longer and harder than you are. Hustle is it.