Business is a marathon, and most of society thinks it's a sprint.

2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.

Social marketing is now a 24-7 job.

I love people, and the hustle.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

We're sharing things in our lives everyday that we wouldn't have picked up the phone to talk about ten years ago.