Use every customer point of contact to weave stories about who you are and what your brand stands for.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.

I went online with winelibrary.com in July of 1997; that was my first professional online play.

If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.

The only differentiator in the game is your passion and your hustle.

There is no sale without the story; no knockout without the setup.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.