Your legacy is being written by yourself. Make the right decisions.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

The Loire Valley is grossly underestimated. The prices are fair, and the wines are real.

Storytelling is the game. It's what we all do.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Content is king, but context is God.