Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

The brands that can connect with client in a real way will win.

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.

I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.

Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

What's the ROI of your Mom?