We are living at the beginning of the humanization of business.

I don't know how you can justify leaving any engagement behind in the social Web of 2011.

I have Internet fame. Real fame is more intense.

Word of mouth works now, much more than ever. @-reply every single person.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.

Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.