Hustling is putting every minute and all your effort into achieving the goal at hand.

Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.

Part of why you love your parents is because they loved you first. Brands need to do that.

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

I have no understanding as to why you wouldn't try to make what you're passionate about work for you.