I measure my success by how happy I am, not how big the business is or how much money I've made.

Whether you're 9 or 90, stop trying to fix the things you're bad at, and focus on the things you're good at.

You can't put out projects that you don't use yourself.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

Word of mouth works now, much more than ever. @-reply every single person.

I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.