I measure my success by how happy I am, not how big the business is or how much money I've made.

I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.

Micro-Content + Community Management = Effective Social Media Marketing

Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life. Do that!

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.