I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

If people say you shouldn't pursue business around your passion they are haters. Don't believe them.

Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.

The only differentiator in the game is your passion and your hustle.