We are in control of the one asset that we all give the most f#%ks about, and that is time.

I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.

First of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichéd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

The only differentiator in the game is your passion and your hustle.

I'm an entrepreneur first and a wine critic second.

We're living in an era where word-of-mouth is on steroids.