Saying hello doesn't have an ROI. It's about building relationships.

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

You can market your ass off, but if your product sucks, you're dead.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

You didn't grow up driving...you figured it out.

What's the ROI of your mum? You can't put a value on a relationship.