The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

You can market your ass off, but if your product sucks, you're dead.

Relationships are leverage. If you give value to someone else first, you have leverage.

What's the ROI of your Mom?

I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?

It (Twitter) closes the six degrees of separation to one degree of separation

Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.