The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

I have as big of an ego as it gets, but I have, stunningly, a lot of humility considering some of the accomplishments I've had.

Effort is grossly underrated.

I don't know how you can justify leaving any engagement behind in the social Web of 2011.

My natural inclination to be improv rather than an educated character serves me well.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

No matter what you do, your job is to tell your story.