The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is like crack-immediately gratifying and hugely addictive.

I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.

Storytelling is by far the most underrated skill in business.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Saying hello doesn't have an ROI. It's about building relationships.

Micro-Content + Community Management = Effective Social Media Marketing