If you're not putting out relevant content in relevant places, you don't exist.

We're living in an era where word-of-mouth is on steroids.

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.

I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.

I think of customer service as an offense and not a defense