Part of why you love your parents is because they loved you first. Brands need to do that.

I went online with winelibrary.com in July of 1997; that was my first professional online play.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

The people who make the greatest wines in the world, they love their dirt, they pick it up, they coddle it, they kiss it, they put it in a jar and it sits on their mantle in the living room, because they know. They know.

If people say you shouldn't pursue business around your passion they are haters. Don't believe them.

I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.