Relationships are leverage. If you give value to someone else first, you have leverage.
Gary VaynerchukPart of why you love your parents is because they loved you first. Brands need to do that.
Gary VaynerchukIt's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
Gary Vaynerchuk