You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
Gary VaynerchukMy natural inclination to be improv rather than an educated character serves me well.
Gary VaynerchukWhen we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
Gary Vaynerchuk