What's the ROI of your mum? You can't put a value on a relationship.

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

Storytelling is by far the most underrated skill in business.

My natural inclination to be improv rather than an educated character serves me well.

Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.

If you're not putting out relevant content in relevant places, you don't exist.

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.