Nothing great can come of more than three people in a room.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

Only mediocre ideas can be tested.

Never listen to music when you're trying go come up with a Big Idea.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

Nothing great can come of more than three people in a room.