Well, in regards to surfing, I’ve learned that there is always another wave coming. Translated that means there is always tomorrow. No matter how badly you get caught inside, if you can just hang in there and keep paddling, the set is going to pass and there will be a lull afterwards. So don’t give up, just take your pounding, wait until the set passes, then make your move.

The path between intention to watch a movie and the purchase of a ticket - I want to make it as short as possible. The holy grail is Amazon One Click. One tap and I own it.

In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

Waves keep coming, that's the one thing you can count on in life

Why shouldn't people be able to buy movie tickets on Amazon? Or Google or Flixster, or IMDb? I don't care who you have a relashionship with. This isn't about Fandango or MovieTickets. This is about you. Where do you buy stuff? Are you an Amazon Prime member? Then I want to be on Amazon Prime. Are you a Yahoo guy? Then I want to sell on Yahoo. Are you a Google guy? Then I want to sell tickets on Google.

We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer and keeping our product in front of them during the pre-show. They certainly have a role to play in ticket sales. Inside the movie auditorium, though, during the feature presenation there's no place for them. Every single weekend two out of the top three reasons people contact us are: somebody's being disruptive, with a device most of the time, or a dirty bathroom.