When you put an image on the newsstand, you have literally two seconds to get somebody's attention. Often, with many of the subscriber covers, they're far away and the thing that catches your attention more than anything on the newsstand is eye contact.Because you've got a smaller image, and sometimes a darker image, often it doesn't stand out, as much as a traditional newsstand cover, which is why we continue to do right for newsstand.

I'm all about talent. I love talent and I want to work with as much great talent as possible. My job as editor in chief is making the most of everybody's talent and pulling that together into a format that's even better than an individual.

Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.

I'm active on Facebook and Twitter professionally, then personally I have my own Facebook account, but nobody knows my name or anything. I don't use it to connect with my friends, but I love to play on it.

As I look back at the last 15 years, one of the things that I'm most proud of is creating the cover. When I first did it, the first couple of years, people really criticized it and didn't think it would work at all. Now, you see it everywhere.

I'm looking at celebrities who are relevant or who want to participate in some of our more adventurous ideas. I've often said we're not just about hemlines, we're about headlines. I love the idea that as a monthly magazine, we can break news stories.

It's so difficult to even suggest to me that I can't always achieve what I want right now; sometimes that is the reality. Time has taught me to be patient and flexible and I have to realize that maybe it wasn't meant to be right now but that doesn't mean it can't be next month or next year. It's inevitable, you get there in the end.