When you put an image on the newsstand, you have literally two seconds to get somebody's attention. Often, with many of the subscriber covers, they're far away and the thing that catches your attention more than anything on the newsstand is eye contact.Because you've got a smaller image, and sometimes a darker image, often it doesn't stand out, as much as a traditional newsstand cover, which is why we continue to do right for newsstand.

I want technology to work for me, and my readers. People get confused that technology comes first. The ideas come first. You need to use the medium.

Nobody wants to be the same as anybody else.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

Life's too short not to enjoy what you're working on.

I'm all about talent. I love talent and I want to work with as much great talent as possible. My job as editor in chief is making the most of everybody's talent and pulling that together into a format that's even better than an individual.

Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.