The airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you every day.
Gordon BethuneIn airplanes you have a choice between chocolate and vanilla. One year could be vanilla or it could be chocolate. I don't attach any relevance to which one.
Gordon BethuneThe point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Gordon BethuneWe tax air passengers like cigarettes and alcohol - we impose sin taxes on travellers.
Gordon Bethune