The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Gordon BethuneIt's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
Gordon BethuneYou have to begin to put the infrastructure in place to put in high-speed trains...It should be a national priority. If the French can do it, why cant we?
Gordon BethuneIt's not a testosterone-driven industry any longer. Success is making money, not in the size of the airline.
Gordon Bethune