It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
Gordon BethuneI was a mechanic in the Navy. And mechanics in the Navy are like mechanics in airlines. You may have more stripes than I do, but you don't know how to fix the airplane.
Gordon BethuneThe airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you every day.
Gordon BethuneIt's not a testosterone-driven industry any longer. Success is making money, not in the size of the airline.
Gordon Bethune