First of all, for me the secret is in the ingredients. You don't need to start spending fortunes on organic foods and start becoming way over budget. The better the ingredient, the littler that needs doing to it.

The kids now, on "Junior," we educate the parents and it's quite a fascinating turnaround. You can just see the parents thinking, "S - , 10 years ago I was eating so bad, and now I'm seeing it through the eyes of my kids at 9, 10 years of age." There is an upside to that side of reality TV. It's not all negative.

It's quite weird knocking that out of them and telling them to forget cooking for chefs; forget what chefs say about your food.

Another person tattooed my face on their calf. When they tense, the face moves! That is messed up.

When you have the arrogance, the confidence and you can't cook, then you're only going to look stupid.

That's the problem. Anyone can go and buy a restaurant. I want to be at that f - ing dinner party where they say, "Hey, Bill, your food's great. You should buy yourself a restaurant." That's not right. Taking it less personally.

Stay with what's happening locally. It's really important.