Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.

The self-edited author is as foolish as the self-medicated patient.

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Arguably, in business books, I don't think there's much that has never been said before.

One must understand what people are thinking, feeling and believing in order to enchant them.

Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.

Writing is one way to achieve enchantment.