Don't ask people to do something you wouldn't.
Inoculate yourself from dangerous bozos.
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.
I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
The hardest thing about getting started, is getting started.
Customers can tell you how to evolve a product, but they can't show you how to make a leap.