Arguably, in business books, I don't think there's much that has never been said before.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

Greatness is won, not awarded.

The Future belongs to those who can spread ideas.

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.