Don't ask people to do something you wouldn't.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

If achieving success were easy, more people would do it.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.