Don't ask people to do something you wouldn't.

At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

Entrepreneurship is not for everyone.

I don't "need" the rush to be happy. I'd be perfectly happy without the attention and action.

Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.

Arguably, in business books, I don't think there's much that has never been said before.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.