Don't ask people to do something you wouldn't.

It's hard to build community around mediocre and mundane writing.

Simple and to the point is always the best way to get your point across.

One must understand what people are thinking, feeling and believing in order to enchant them.

Customers can tell you how to evolve a product, but they can't show you how to make a leap.

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

If you're in enough places at enough times, then some of them are bound to be the right ones.