If you must use more than ten slides to explain your business, you probably don't have a business.
The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
Everyone is passionate about something. It's your job to find out what it is.
Remember that nobodies are the new somebodies.
Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).
Accept diversity and don't take any crap.