Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.

Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

Entitlement is the opposite of enchantment.

The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.

The essence of evangelism is to passionately show people how you can make history together.