If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

Eat like a bird, poop like an elephant.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Ideas are easy. Implementation is hard.

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.