A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

You have to start with the basic premise that you need to know what your competition is doing.

I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.

Patience is the art of concealing your impatience.

You know you're ready to write a book when you have a feeling that you should do it, no matter what anybody says. It's like falling in love or starting a company. When you're still wondering if you should get married or you're still wondering whether you should start a company that might be not the right person or the right idea. And writing is the same way. When you've locked on to the topic, you'll just write it.

The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.