It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.

Crowdsourcing is a great way to approach creation because in any given point there's always somebody on the Internet who knows something better than you do.

While we're living, we need to get over ourselves and accept others if we want to enchant people.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.