Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Let yourself be enchanted in small ways.

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

Doing, not learning to do, is the essence of entrepreneurship.

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.