I would consider...Google Plus a push technology. It's closer to Twitter than to Facebook.
What I lack in talent, I compensate with my willingness to grind it out.
Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).
If you start out to solely make money, you will attract the wrong kind of employees.
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. Youโll know that youโre likeable when you can communicate freely, casually, and comfortably with people.
Companies should always want to delight their customers.