"Patents make our product defensible." The optimal number of times to use the P word in a presentation is one. Just once, say, "We have filed patents for what we are doing." Done. The second time you say it, venture capitalists begin to suspect that you are depending too much on patents for defensibility. The third time you say it, you are holding a sign above your head that says, "I am clueless."

When you're a good person, good things happen to you. You shouldn't be a good person with the expectation of therefore deserving good things, but in its purest form, I believe when you do good, good comes back to you.

The companies that are successful, they start out to make meaning, not to make money.

There is only one Steve Jobs, but if you want a shot at being the next Steve Jobs, learn to communicate using stories, demos, and pictures.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.