You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

The root of great companies is make meaning vs. make money.

Don’t be discouraged by the size of your network – inspire one person and you are doing good.

My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.

Organizations are successful because of good implementation,not good business plans.

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.

If you make money, you might not make meaning.