You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

The goal is to provide inspiring information that moves people to action.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

I travel all the time.

If you must use more than ten slides to explain your business, you probably don't have a business.