Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.
The Future belongs to those who can spread ideas.
A 50-year-old company can innovate as well as two guys/gals in a garage.
Provide good content and you’ll earn the right to promote your product.
If you don't toot your own horn, don't complain that there's no music.