I'm a lousy predictor of the future.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.

You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

One must understand what people are thinking, feeling and believing in order to enchant them.

If you make meaning, you'll make money.