You have to start with the basic premise that you need to know what your competition is doing.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.

You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.

Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.