For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

It's hard to build community around mediocre and mundane writing.

My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.

I'm a lousy predictor of the future.

I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.

Patience is the art of concealing your impatience.