For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

What gets me up in the morning is either my daughter crawling into bed or my sons having to go to school. I love my family. They need a certain level of economic resources. They need my time. They need my attention. That's why I do what I do...and don't do what I don't do what I don't do.

Hockey is the only thing that I'm not good at that I love.

I travel all the time.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Entrepreneurship is not for everyone.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.