I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
A 50-year-old company can innovate as well as two guys/gals in a garage.
This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.
Companies should always want to delight their customers.
Sales fixes everything.
If you use social media right, you will piss people off. It's actually recommended!