You can't run a business or anything else on a theory.

What you manage in business is people

I think it is an immutable law in business that words are words, explanations are explanations, promises are promises, but only performance is reality

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

In the business world, everyone is always working at legitimate cross purposes, governed by self interest.

Facts from paper are not the same as facts from people. The reliability of the people giving you the facts is as important as the facts themselves.

If you keep working you'll last longer. I'd hate to spend the rest of my life trying to outwit an 18-inch fish.