The boss inspires fear; the leader inspires enthusiasm. The boss says 'I'; The leader says 'We'.

The customer is always right.

The boss depends on authority; the leader on goodwill.

The boss inspires fear; the leader inspires enthusiasm. The boss says 'I'; The leader says 'We'.

Excite the mind, and the hand will reach for the pocket.

The boss says 'Go'; the leader says 'Let's go!'

The consumer is always right.