The boss says 'Go'; the leader says 'Let's go!'

The boss says 'Go'; the leader says 'Let's go!'

The boss drives people; The leader coaches them.

The boss inspires fear; the leader inspires enthusiasm. The boss says 'I'; The leader says 'We'.

The customer is always right.

Treat [the customer] as guests when they come and when they go, whether or not they buy. Give them all that can be given fairly, on the principle that ‘to him that giveth shall be given’. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper by a natural process.

Whenever I may be tempted to slack up and let the business run for awhile on its own impetus, I picture my competitor sitting at a desk in his opposition house, thinking and thinking with the most devilish intensity and clearness, and I ask myself what I can do to be prepared for his next brilliant move.