There's a place in the world for any business that takes care of its customers-after the sale.

The quality of your life is determined by the quality of your relationships. The quality of your business is no different.

Make the second effort your second nature.

A dream is always a bargain no matter what you pay for it

Ego stops you from getting things done and getting people to work with you. That's why I firmly believe that ego and success are not compatible.

We start out as pretty creative beings... Children let their imaginations take them to place they've never seen and do things that seem impossible. We encourage it as fun and playtime, but we should celebrate it as the potential for great discovery and accomplishment.

Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.