Exploring how you could make a bad situation worse can sometimes tell you what not to do.

Once you attach your personality to a proposition, people start reacting to the personality and stop reacting to the proposition.

The life of a startup is full of ups and downs, an emotional roller coaster ride that you can't quite imagine if you've spent your whole career in a corporation.

By getting your customers to agree with you in small steps along the way, you have a better chance of reaching agreement when it's time to do business.

Ethical decisions ensure that everyone's best interests are protected. When in doubt, don't.

Decide what your priorities are and how much time you'll spend on them. If you don't, someone else will.

Don't let ups and downs leave you down and out.