Games are the way we keep romance alive. They're based in human hardwiring. Playing hard-to-get or leaving a little to the imagination allows the woman to be wooed and appreciated and the man to be challenged and intrigued.
Helen FisherThe Great Depression of the 1930s saw more American unmarried women working from nine to five, mostly in repetitive, boring, subordinate, dead-end jobs. But the number of working women doubled between 1870 and 1940. During World War II it doubled once again.
Helen FisherIn general, men are wired to notice obvious signs that convey interest in mating - a warm smile, for example - and ignore other subtleties, like if your lipstick is faded.
Helen Fisher