Strategy is not the consequence of planning, but the opposite: its starting point.

Learning is not doing; it is reflecting on doing.

To 'turn around' is to end up facing the same way. Maybe that is the problem, all the turning organizations around.

Strategy is a pattern in a stream of decisions

Why does every generation have to think that he lives in the period with the greatest turbulence?

That is the trouble with flying: We always have to return to airports. Thank of how much fun flying would be if we didn't have to return to airports.

Corporations are social institutions. If they don't serve society, they have no business existing