The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

Sometimes you need a little courage too just to buck popular opinion.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding

You [the employees] are involved in a crusade.

I forgive all personal weaknesses except egomania and pretension.