The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.

Sometimes you need a little courage too just to buck popular opinion.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.