The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

If you don't treat your own people well, they won't treat other people well.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.