We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

Treat your employees like customers.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

You don't hire for skills, you hire for attitude. You can always teach skills.