We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

I forgive all personal weaknesses except egomania and pretension.

A company is stronger if it is bound by love rather than by fear.

The business of business is people.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.