Hire for attitude, train for skill.
Power should be reserved for weightlifting and boats, and leadership really involves responsibility.
It takes nerves of steel to stay neurotic.
A company is stronger if it is bound by love rather than by fear.
We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.
Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.