You don't hire for skills, you hire for attitude. You can always teach skills.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.

The business of business is people.

You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.

We have a strategic plan. It's called 'doing things'.

The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.