Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.
Herb KelleherYou have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.
Herb KelleherWild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!
Herb KelleherThe important thing is to take the bricklayer and make him understand that heโs building a home, not just laying bricks.
Herb KelleherThink small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.
Herb KelleherWe will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.
Herb Kelleher